Comparison
EstatePilot vs Property CRM
Facts about Property CRM come from its public website (opens in a new tab). Last reviewed · If something is wrong or outdated, tell us and we will correct it.
Property CRM is an established Irish database for the compliance file: its site lists built-in PSRA tools, templated letters of engagement and AML documentation storage. What it is not is a transaction engine — offers are entered manually by the agent, and for auctions its own site points at Offr and BidNow.
One Irish system where the bidding is native, not an integration.
- Online auctions and private-treaty bidding run in the product, under your own brand
- CDD documents and event logs sit on the listing as a by-product of normal work
- Sales, lettings, the website and the Widget on one client record
- Publishes how pricing works, with a written quote at the end of the first call
An Irish CRM that integrates the bidding rather than running it.
- Irish-built, with PSRA tools, LOE templates and AML documentation storage listed on its site
- Client and office account entries with reconciliation
- Online bidding through Offr and BidNow integrations rather than in the product
- No pricing published, though it promises no upfront fees or hidden costs
Eight dimensions, side by side
Property CRM’s column follows its own published wording — check any line against the site linked at the top.
| Dimension | EstatePilot | Property CRM |
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| Origin & focus |
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| Compliance (PSRA / AML) |
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| Client & office accounting |
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| Online auctions / bidding |
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| Portal integrations |
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| Agency websites |
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| Getting started |
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| Pricing transparency |
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Bring one live listing and one client file. We will run both through EstatePilot on the call — the CDD documents and the event log assembling as the work happens, bidding running under your own brand rather than a third party’s, and the client-account balance at the end.
Where Property CRM is stronger
Every product on this page is better than the others at something, and a page that pretended otherwise would not be worth your time. Three places where Property CRM has the better answer today.
Named testimonials from regional Irish firms, including auctioneers, and a team its site says has over 35 years serving this market. They are the legacy incumbent; EstatePilot is the newer product, built natively for Stripe-held deposits and digital AML rather than for filing the paperwork afterwards.
It names Daft.ie, MyHome.ie and PropertyPal integrations, and we do not parse the enquiry emails coming back from the portals — though a portal enquiry starts an email thread either way, while the Widget on your own site takes the bid and the AML file straight onto the client record.
Setup plus a five-hour training programme with a named training manager, per its site. Five hours in a classroom before the office is running it, against an afternoon.
Those are arguments for an established Irish incumbent. They are not arguments for sending the bidding — the part of the sale with the money and the AML in it — out to a third-party product.
Switching from Property CRM
The reason firms stay on a CRM they have outgrown is rarely the software itself — it is the years of listings, clients and case history sitting inside it, and the work of switching to an alternative safely.
Migration is part of EstatePilot onboarding, not a separate project you have to plan and pay for: we bring in your listings, clients and case history, you check it against your own records, and you only switch over once you are satisfied it landed correctly. The point of moving is not the software for its own sake — it is that the hours your team gets back go to clients and new business.
The clearest way to judge it is on your own book: bring a live listing and a client file to the demo and we will show you exactly what comes across.
- Listings, clients and case history come across as part of onboarding
- You check it against your own records before anything goes live
- Both systems can run in parallel until you are ready to switch over
Questions about Property CRM
- Does Property CRM have online auctions or bidding?
- Not of its own. Offers are entered manually by the agent, and for online bidding its site points at Offr and BidNow. EstatePilot takes private-treaty offers through the Widget on your own site and runs live auctions in the product, with online and in-room bidders in the same lot.
- How much does Property CRM cost?
- It publishes no price, though it promises no upfront fees or hidden costs. EstatePilot does not publish a figure either — it publishes how the pricing works, which is per-agency modules plus usage fees, and the first call ends with a written quote.
- Is Property CRM Irish?
- Yes. It is Irish-built and hosted on Azure, from a team its site says has over 35 years serving this market, with named testimonials from regional Irish firms including auctioneers. EstatePilot is built in Ireland too, so this is not a dimension that separates the two.
- Does Property CRM cover PSRA and AML compliance?
- Its site lists PSRA tools, templated letters of engagement and AML documentation storage — somewhere to file the paperwork. What differs is when the file gets built: in EstatePilot the CDD documents, timestamped event logs and audit trails accumulate as a by-product of the work, and an online bidder clears AML approval before bidding. Watching the room does not, and nor does a walk-in the auctioneer registers at the door.
- What does it take to move from Property CRM to EstatePilot?
- Migration is part of onboarding rather than a separate project you plan and pay for: listings, clients and case history come across, you check them against your own records before anything goes live, and both systems can run in parallel until you are ready to switch.
The honest picks
you want an Irish incumbent with named regional references and the classic portal integration set.
you want a different approach to compliance — the file building itself as a by-product of the work — plus sales and lettings, native online auctions and a modern hosted website in the same system, in a product designed to be learned in an afternoon.
Still weighing more than two products? Read the full Irish estate agency software comparison — four products on five criteria, same method as this page.
See the difference on your own listings
Thirty minutes, real workflows, and a written quote at the end of the call.
Product names and trademarks — including Property CRM — belong to their owners.